Competitor blew up overnight and I have no idea how
Runs a small clothing brand and a competitor that launched around the same time as us suddenly exploded on Instagram. Their engagement is through the roof and I can't figure out what changed. A fellow seller in my niche mentioned competitor monitoring tools but couldn't name any specific ones. Anyone here actively tracking rival accounts and willing to share what actually works?
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Honestly been there with my own small brand - watched a competitor in the same niche basically double their engagement in two months and couldn't figure out why. What actually helped me was quietly monitoring their story activity patterns without following them or tipping them off. I started using private story viewer to browse their public content anonymously and noticed they were consistently posting stories during very specific time windows I'd completely ignored. Turned out their whole strategy shift was timing plus a collab push. Sometimes just watching without being seen reveals way more than any paid tool does early on.